United Western Supports Acquisition of 180 Innovations
WASHINGTON, D.C. and GURNEE, Ill., Aug. 22, 2025 - United Western Group Portfolio Company, Veridian Healthcare, LLC (“Veridian”) is pleased to announce it has completed the acquisition of 180 Innovations, LLC. (“180”).
180 is a leading supplier of a specialized suite of private label medical devices for retail and wholesale customers. 180’s product portfolio includes thermometry, oral care, ovulation kits amongst other products.
Veridian Healthcare, established in 2009, is a leading outsourced manufacturer of private label and branded in-home diagnostic, pain care management, and personal care products. The company is a prominent supplier of quality medical products focused on brand development and strategic partnerships with an ever-expanding blue-chip wholesale and retail customer portfolio.
Veridian is backed by United Western LLC, HealthEdge Investment Partners LLC, and Advantage Capital Holdings LLC following its recapitalization in 2023. Veridian acquired Zewa Medical Technologies in August of 2024.
Steve Bisulca, Founder and President of Veridian, commented, “This combination expands Veridian’s consumer medical product portfolio and customer base, and further positions Veridian as a key leader in its numerous product categories. Veridian will benefit from 180’s product design and development capabilities, providing additional product solutions to its customers.” Veridian has consistently provided innovative products to the healthcare market including one of the most diverse and successful private label products programs in the industry.
The principal founder of 180, Stan Cohen, will join Veridian’s executive management team. Mr. Cohen will continue to manage the existing relationships with 180’s largest customers and shepherd new cutting-edge products through the design and development process. Mr. Cohen commented, “Through this acquisition, our 180 products will be added to the Veridian portfolio, allowing our customers to continue to access the high quality products they have come to know, and allow us to expand our offerings.
About 180 Innovations
180 Innovations, based in Denver CO, is a private-label manufacturer offering a full range of health and beauty products, from its roots in thermometry, to oral, skin and hair care. For over 35 years, under the former name BestMed, 180 has supplied category-changing products to retailers and families. 180 prides itself on creating innovative health and beauty products and delivering them fast and efficiently to retail and wholesale healthcare customers. For more information on 180 Innovations, visit www.180innovations.com
About Veridian Healthcare
Veridian Healthcare is a nationally recognized distributor of in-home diagnostics and pain relief products. Since its establishment in 2009, Veridian has consistently provided innovative products to the growing healthcare market, focusing on brand development and strategic partnerships while expanding its blue-chip wholesale and retail customer portfolio. Veridian offers over 50 years of combined management and sales experience, providing competitively priced and high-quality products designed to meet the standards of today’s healthcare professionals.For more information on Veridian, visit www.VeridianHealthcare.com.
About United Western Group
United Western Group is a private equity firm based in Washington, D.C. that partners with managers and entrepreneurs to invest in strategically viable, market-leading companies across a wide range of industries. United Western employs a collaborative value creation model through organic and inorganic growth strategies. United Western seeks investment targets in North American companies with $20 to $400 million in revenue.For more information on United Western Group, visit www.UnitedWestern.com.
